Target Boycott (March 5 – April 21, 2025)

A 40-day boycott of Target commenced on March 5, led by Reverend Jamal Bryant. This action was in response to Target’s decision to scale back its Diversity, Equity, and Inclusion (DEI) initiatives. The boycott aims to pressure the retailer to reinstate its DEI commitments. However, some Black-owned brands have expressed concerns that the boycott could negatively affect their businesses, as reduced sales might lead to their products being removed from Target shelves.